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About us

ethnic fashion lovers have embarked on an exciting journey in the fashion industry. They have been passionate about ethnic fashion over many years and decided to infuse their passion into their e-commerce venture, www.pavitraa.in, India’s first handpicked ethnic portal.
From aspiring fashion designers to renowned designers, we have brought all together on one platform. Designers are now accessible to a global clientele. Whether you’re in Chandigarh, New York or Dubai, the elite labels of Ethnic fashion are just a click away.

Pavitraa(DIVA ONLINE STORE LLP) is a carefully curated design platform that articulates this duos personal style and their accumulated experience. With this expertise at the helm, they bring you the opportunity to enhance your wardrobe with the creative excellence of our most coveted designers as well as the vibrant energy of bright young talent.

Exclusive to the website is also Pavitraa Closet - Design For You - India’s first concept where you can design your own clothing with designers.

Every design and stylized looks on Pavitraa present you with pieces from different designers available on the website and entice you to make your own stylish choices. ‘How-to’ videos, packed with fashion and beauty tips, go hand-in-hand to make your online shopping experience with us worthwhile.

Wherever you are, come join the experience of our royal and fashionable true ethnic collections….Redefine Ethnic!